Advising brands, rights holders and players within the sports industry.
Sports and event marketing agency
Sportcel provide strategic advice and support to brand investors and rights holders within the live events industry. Sportcel provides consultative services through every stage of sponsorship programme implementation from audit and benchmarking through concept development to leverage design and implementation. In addition to the sports arena, Sportcel offers advice and consultancy in other key areas of live consumer engagement: music, entertainment, arts and public sector initiatives.
“For a sports marketing agency to succeed, it needs to understand the commercial realities that challenge every sport . Only by truly knowing how a sport functions can an agency help a brand fully exploit its association. With Aidan Day and Rob Owen, Sportcel can clearly demonstrate genuine understanding of the commercial dynamics of sport.”
“Zurich’s undoubted success with its Rugby sponsorship over 8 years owed much to the expertise and input of Aidan Day and his team whose depth of understanding of the rugby environment aligned to a detailed knowledge of our brand was vital in maximising our association with the sport.”
“Rob and Aidan’s understanding of the sponsorship environment has helped our thinking enormously as we look to develop our event marketing strategy.”
“The ever broadening media landscape ensures that sport and event marketing plays an increasingly important communication role for Carlsberg (UK) and many other leading brands. With specialists like Rob Owen & Aidan Day, with whom we have had a long and extremely successful relationship, Sportcel is perfectly positioned to service this growing trend.”