About the principals – Aidan Day & Rob Owen
Aidan Day
Joined Strategic Sponsorship, one of the UK’s leading independent agencies, in 1988.
In 1990 appointed Sponsorship Director for the British Pavilion at EXPO ’92 responsible for £25,000,000 sponsor investment.
On return managed a variety of client investment in sports and the arts, including IDV’s Cointreau and Bailey’s brands, Rothmans, NatWest and Asda.
In 1994, founded Davies Day. Clients included, NIKE, Teacher’s Whisky, Courvoisier, Royal Insurance, Moet and Chandon, The Department of Health, The Foreign Office, Raymond Weil and Bauer.
In 1999 Davies Day was acquired by the Interpublic Group, and folded into its global Sports and Entertainment Marketing group, Octagon.
In 2001 Aidan was appointed Managing Director of Octagon Marketing UK. Clients at Octagon included Vodafone, IBM, MasterCard, Zurich, Tesco, NatWest, HSBC and the British and Irish Lions.
Co-founded Sportcel with his partner Rob Owen in 2006.
Rob Owen
Rob joined Sponsorship specialist Davies Day in 1995 from his marketing role in the brewing industry as Client Service Director with overall responsibility for client development working with both the public and private sector.
On joining Interpublic Group’s Octagon Marketing in 1999 Rob was given the role of Group Director in the Consulting Division, focusing his time on developing relationships between rights and brand owners. This was predominantly in football, cricket and rugby including The British & Irish Lions, Euro 2000 and UEFA Champion’s League.
In 2002, Rob relocated to the North East where he created the independent consultancy, Inside Track, quickly developing an extensive client base including assisting Carlsberg with their leverage of the UEFA European Championships and the rights marketing for World Snooker & The English Cricket Board.
In 2004 Rob returned to Octagon as SVP Marketing, where he focused on developing Octagon’s offering for the wave of new entrants into the Sports arena, specifically retail and gaming. During his 3 years in the role he developed a number of programmes utilising other key divisions at Octagon including TV Production/ Distribution & Athlete Representation.
Co-founded Sportcel with his partner Aidan Day in 2006.